Blog Posts

Live Commerce: The Next Sector to be Hit by the AI Revolution

ChatGPT has become the talking point of many water-cooler chats globally. It represents a new era in artificial intelligence (AI) technology, offering…

How Observability Helps Retailers Ensure Digital Storefronts are Always Open

Ecommerce is a 365-day business, and websites have to be up and running 24/7 — especially on peak traffic days like Black…

Best Practices to Level Up Your SMS Marketing Strategy

2022: the year of SMS marketing. With cookies continuing to diminish, brands understood the need to gather more first-party data and marketers…

‘New to Brand’ is Retail Media’s Superpower Metric

In today’s competitive landscape, it’s more important than ever for brands to have a clear understanding of how marketing campaigns are performing….

First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing.

Digitally native brands have long thrived on using channels like social media and tools like retargeting to find new prospects. As that…

5 Things Retailers may not Know about Contactless Payments

In-person payments have undergone a transformation over the years. Initially, merchants used manual imprinters to take an imprint of a credit card,…

Creating Accountability for Costly Returns, One Executive at a Time

Any good business leader knows that ownership is important for productivity. When a department has a clear hierarchy with an understood balance…

How to Effectively Use Branding in Your Explainer Videos

Nowadays, video content has become the ultimate tool for any company wanting to stay relevant and keep potential customers interested in what…

Scan and Go: How Retailers can Prevent Shoplifting with Mobile Self-Checkout

Mobile self-checkout, also known as scan and go, is rapidly spreading in the retail industry. The advantages are compelling: Retailers save space…

Retail Remains a Testbed for New Technology

In the late 1970s, moviegoers were entranced by the futuristic sights on their screens, like otherworldly lasers in Star Wars lighting up…

Back to the Beginning: Print’s a Smarter Start to Customer Journeys

Omnichannel, through-the-line, integrated: popular marketing synonyms that date back decades. Call it what you will, the quest for joined-up communications has been…

Revolutionizing Retail Marketing: How Apple’s Web Push Notifications on iOS 16.4 will Change the Game for Retailers

Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed about sales, promotions and…

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