Moosejaw Exec Discusses Creating Experiences Rather Than Just Transactions

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Moosejaw is an online and brickandmortar retailer specializing in outdoor recreation apparel and gear. In 2017, Moosejaw was acquired by Walmart. The brand is now run as standalone and complementary brand to Walmart’s other e-Commerce sites. 

Dan Pingree has been with Moosejaw for the past six years, most recently as the Chief Marketing Officer. He oversees all the company’s marketing initiatives, including: SEM, SEO, Email, Photo, Video, Graphic Design, Content Production & Publishing, Social Media, Brick-AndMortar marketing, catalogs, direct mail, A/B testing and data analytics. 

Pingree will chat with Retail TouchPoints Senior Editor Glenn Taylor to provide a behind-the-scenes look at what he’ll cover during his upcoming session at Retail TouchPoints Live! @ RetailX. 

Join us for the live Q&A on June 20 at 1 PM ET to hear Pingree break down how: 

  • Moosejaw approaches being an outdoors specialty retailer;
  • How the retailer effectively adapts campaigns to new channels;
  • How the brand defines and implements experiential retail strategies;
  • The ways that Walmart’s involvement has helped the Moosejaw brand scale new audiences; and
  • How the airline industry inspires his customer experience strategy approach.

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