Uncover the latest technologies and strategies driving digital strategies for top brands in the Digital Transformation track during Retail TouchPoints Live! @RetailX.
Execs from BRP Consulting, Edge by Ascential, Current Global & more will take the stage to chat all things AR, VR, facial recognition, location-based strategies and AI.
AR, VR And Mixed Reality: Connecting The Dots Between Retailer And Consumer Goals
As retailers look for ways to infuse digital experiences into your customers’ shopping journeys, AR, VR and mixed reality offer new opportunities. This session will cover key consumer and retailer insights into these technologies to understand the benefits of each technology, potential uses across product categories, consumer interest in each technology and retailer plans within these areas.
Attendees will leave this session with a better understanding of these technologies and a framework for how to start the conversation about building these capabilities into your customer experience.
Understanding The Omnichannel Shift – What Forces Are Shaping Today’s Digitally Integrated Shopping Experience
Join this presentation to understand the competitive factors impacting today’s retail environment, the future role of the store, and the rationale for change. We will examine what the Store of the Future will look like, while outlining the capabilities and skill set required by retailers to win in the future retail landscape, including:
- The role of digital and how this can be integrated across the shopper journey to drive value and shopper engagement;
- How omnichannel retailers are developing options that are fast and flexible for the consumer, leveraging the store network to provide a seamless shopping experience;
- The concept of experiential retail and the potential for driving customer value, inspiration, and engagement; and
- The changing front of store checkout experience and the opportunity for retailers to build new strategies to drive impulse.
Edge by Ascential
Face Recognition And The Age Of In-Store Personalization
Although face recognition is an increasingly common tool for retail loss prevention teams, the technology is also seen as the answer to better customer experiences. FaceFirst CEO Peter Trepp will discuss how the technology works, how far it has come and how recent innovations have enabled brands to begin using face recognition for targeted in-store recommendations, enhanced loyalty programs, frictionless service and more secure payments at checkout.