BJ’s Wholesale Club, Moosejaw To Share Omni-Retail Transformation Insights

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Don’t get left behind – join the retail industry’s leading innovators and disruptors at the first-ever Retail TouchPoints Live! @ RetaiX event to break down the strategies that will help all omnichannel retailers achieve long-term success.  

Experts from brands including BJ’s Wholesale Club, Adore Me, Hibbett Sports and more will take the stage to talk all things omnichannel optimization, including BOPIS, The Halo Effect, Store-To-Door and Last Mile.

Take a look at some sessions you can look forward to in the Omnichannel Optimization track:

How Hibbett Sports Delivers An All-Star Digital Experience

This session will outline the importance of a compelling customer experience and the steps Hibbett Sports took to embrace its new approach to digital. Attendees will learn:

  • The importance of a robust, omnichannel strategy across digital and physical channels;
  • How features like BOPIS and ROPIS help drive engagement and loyalty; and
  • Why the investment in customer experience is essential.

Speakers include:

Bill Quinn, SVP of Digital Commerce, Hibbett Sports

Rich Lyons, Head of Capgemini DCX, North America, LYONSCG, Part of Capgemini

The Halo Effect: The Convergence of Clicks and Bricks

The fact is, more than half (56%) of online shoppers say that when buying online, it is important for that retailer to have a physical store presence near their home or job.  Based on an exclusive consumer study from ICSC, this session will highlight how brick and mortar remains the foundation no matter how quickly consumer behavior and preferences shift. Topics will include:
  • How physical locations impact a brand’s digital presence;
  • Why this relationship between bricks and clicks matters; and
  • Why physical stores are essential to a successful retail strategy.

Speakers include:

Stephanie Cegielski, Vice President, Public Relations, ICSC

Breaking The Chains Of Price & Convenience With Experience

Stand apart or stand for nothing — that’s retail’s new reality. But how do you go about it when you’re competing on price and convenience? The answer is easy — you don’t. You win with a different playbook. This panel will discuss the unique opportunity every retailer has to redefine what their brand means to their current and potential customers — and winning on it without giving away your profit. Attendees will leave with these 3 takeaways:
  • How retrenching back to your core brand holds many of the answers you’re seeking;
  • What it means to kneel to today’s digital first shoppers; and
  • How to break dogma and convention to create your own rules rather than placating the rhetoric.

Speakers include:

John Greening, Associate Professor, Northwestern University

Laura Davis-Taylor, Co-Founder, HighStreet Collective

Raymond Etzo, Vice President, Direct to Consumer, Cole Haan

Steve Lovell, Head of Retail Development, Adore Me

Check out the full Retail TouchPoints Live! @ RetaiX agenda to get a sneak peek at all of the sessions you can sit in on during the event.  

RetailX is the co-location of IRCEGlobalshop and RFID Journal Live!. The event will take place June 25-26 at Chicago’s McCormick Place.   

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